Micro Informatics

Recently, we launched our FREE, yes FREE, iPhone app to help providers keep track of OR Utilization. (To appease our sales and marketing folks, here is more information about the app: http://www.metaanalytix.com/page.php?page=35). It only does one thing, that is, keep track of OR Utilization. You ask me, when you have the Cadillac of informatics solutions, why launch a "micro informatics" app? One very simple reason. Delivery of information at the point of decision making. The reason why we built the app is because a couple of friends of ours, who work at surgical departments said, we are always asked how we measure in relation to our goals. We have no way of knowing it till the end of the month, nor do we have an effective way of tracking where we are or justify a lower score than what is expected of us. So, here are some reasons for "micro informatics":

* It is a great motivational tool. If you can keep track of where you are, you can change directions accordingly to achieve more.

* Educational purposes: Research is usually done at a macro level. But if you can use the results of that research and deliver it at a micro level, you can deliver the latest information at the point of care. For example, an ER doc running from patient to patient, maybe able to quickly access the latest findings in research at the point of care.

* It is a great data collection mechanism. You get better data from the "horse's mouth", so to speak. Better data, better analysis.

Skim on it now, you'll pay later

Everybody wants to cut costs. "Bad economy, can't commit enough money right now...", we have heard it all. The thought process is, let's do the one thing I need right now (at dirt cheap prices), and then we'll go from there. Well, it would be a sound financial decision.... if you are buying groceries! If you are planning an informatics initiative, however, it is a bad idea. Now, solutions like ours, are designed specifically with that kind of need in mind and can scale to need. But most are not. So if you are investing in an informatics solution, invest in it. It doesn't go bad after a week. In fact, in the long run, it will help you cut costs and save money. It really is not like buying a car where, as soon as you drive off the lot, the value drops by 10%. Over time, the more data you have, the better your analysis is going to be. It is an investment. It may not be a revenue "generator", but it certainly is an "expense reducer", if used properly. Some food for thought.